The Glenlivet has launched its Live Original campaign. A bold call for consumers to choose the unexpected and embrace their individuality. The hero film conveys this through a simple, rhythmic voiceover and dynamic reverse-storytelling, closing with the brand’s tagline: Live Original.
The campaign extends into OOH, where that powerful line is paired with striking portraits of its Brand Ambassadors: Ebuka Obi-Uchendu, Farooq Oreagba, and Osas Ighodaro. Featured prominently across both touchpoints, the influencers embody the originality and confidence at the heart of the brand.
This direction aligns clearly with what The Glenlivet stands for: progress, refinement, and the courage to do things differently; a mindset rooted in George Smith’s pioneering decision to become the first in Speyside to secure a legal distilling licence when others would not dare. Live Original translates this spirit for today, encouraging consumers to choose authenticity over expectation.
With “Live Original” as the unifying tagline and “Made to Follow No One” as the anchor, the campaign delivers a premium and modern expression of The Glenlivet’s spirit, inspiring consumers to take the unexpected path.
For more updates on this campaign, follow @theglenlivetng on Instagram and subscribe to the newsletter to keep in touch.
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